![]() ![]() Standard & Poor’s and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Chicago Mercantile: Certain market data is the property of Chicago Mercantile Exchange Inc. ![]() US market indices are shown in real time, except for the S&P 500 which is refreshed every two minutes. Your CNN account Log in to your CNN account Now Hollywood and theaters look to the rest of the summer to see how the box office will do, how audiences will continue to react to the streaming revolution, and what effect, if any, the rise of the Delta variant will have on ticket sales overall. But without clear streaming viewership metrics, it’s hard to say for sure. Streaming is now the focus in Hollywood, so although the movie came in light at the box office, at least compared to the high expectations, it still could be considered a success for bringing attention - and possibly subscribers - to HBO Max. (Warner Bros., like CNN, is owned by WarnerMedia.)Īlthough any one of these reasons could be to blame for the humdrum opening of “The Suicide Squad,” it’s likely a mixture of all of the above.Īt the end of the day, it’s not 2019 anymore, and the box office isn’t the only way to judge if a film is a hit or not. Kong” and “ Space Jam: A New Legacy” opened to solid numbers in theaters while also being available on HBO Max. That may have cannibalized ticket sales, but other recent Warner Bros. 2021 releases the film was also available on HBO Max the same day it hit theaters. In the end, the sour response to the original film and confusion over this one’s connection to it may have been a difficult sell for moviegoers.įinally, like all of Warner Bros. The 2021 film includes some of the same characters and actors from the 2016 version, and is less of a sequel and more of a second try. 'The Suicide Squad' lets James Gunn take another shot at DC's team of supervillainsĪnother reason the film may have missed expectations is that it’s a follow-up to 2016’s “Suicide Squad.” That film was poorly received by fans and critics alike, despite making $747 million globally, according to Comscore ![]() Margot Robbie in 'The Suicide Squad.' Warner Bros. But it’s still too early to tell if the rise of the variant and the revived Covid restrictions - such as the CDC again recommending people wear masks indoors - had an impact. Those fears may have scared some consumers away from wanting to sit indoors with strangers for two hours. For starters, “The Suicide Squad” opened as concerns about rising Covid cases from the Delta variant are growing. That said, “Suicide Squad” is a big-budget superhero film by director James Gunn, who also directed Marvel’s incredibly popular “Guardians of the Galaxy.” His newest film also earned great reviews from critics ( 92% score on Rotten Tomatoes) and stars well-known actors, so box office expectations were high going into the weekend.īut several factors may have dampened turnout. Theaters are still trying to find their footing after the pandemic ravaged their business, and offering blockbusters at home via streaming has skewed the metrics even further. So does that mean the film starring Idris Elba, John Cena and Margot Robbie as the devilishly crazy Harley Quinn was a flop? Not exactly.Īs we’ve seen so much this summer, it’s getting increasingly difficult to gauge success at the box office. The movie took in $72.2 million worldwide, according to the studio. That number came in under industry expectations, which projected the film to make around $30 million. “ The Suicide Squad,” a new, R-rated superhero film from Warner Bros., opened to an estimated $26.5 million at the North American box office this weekend. ![]()
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